the craftroads mission

We don’t want to supply the most craft beer in Indiana, just the best.

Craftroads is founded on more than 60 years of industry experience and a shared passion for exceptional craft beer. Here at Craftroads, craft means more than just the level of quality to us, it means a dedication to hard work, great people, great service and locally focused.

“Always reliable, very friendly, and most of all, not scared of busting their butts for the “Ma & Pa” stores. Greatly appreciated hard workers!”

— CRAFT BEER RETAILER

how we became known as the go-to Indiana craft beverage distributor

Craftroads driver making beer deliveries in Indiana.

Beer Quality

We pride ourselves on babying our beer; we work with Indiana retailers to promote draft excellence: cleaning the draft lines, high keg turnover, and proper storage & serving temperatures. We store it in the dark, and we’re a unique Indiana craft beer distributor that keeps all of our beer (both packaged & draft) in cold storage. This ensures our beer is drank the way brewers intended—no oxidation, off-flavors or shortened shelf-life.

Craftroads beer rep serving craft beer samples at the Indiana Microbrewers Festival.

Draft Education

We have a strong commitment to education—we are always working to educate our retailers, the consumers and continuing education for our own team. We provide bi-monthly training and certification for all salespeople and related functions with support from our partners. Our training and certifications ensure we provide the best service for each of our brewers and all of our retailers.

Craftroads beer rep assisting with the brewing operations at a local brewery.

Collaboration

Craftroads is acutely aware it can only be successful if its brewers are successful. It is for this reason we will do all that we can for our brewers. We are more than just an Indiana beer distributor— we view ourselves as partners, consultants and strategists for the brands we represent. We believe in the importance of face-to-face meetings between supplier & distributor to plan growth together.

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